Yahoo Inc.
Yahoo, the trusted guide for millions globally with iconic products for 30+ years—offers advertisers omnichannel solutions and powerful data to deliver results.
Adap.tv is a pioneering video advertising platform that specializes in programmatic video ad buying and selling. It offers a comprehensive suite of tools for advertisers and publishers to maximize their video advertising efforts through automation and data-driven strategies. Adap.tv is known for its innovative approach to video advertising, providing solutions that cater to the evolving needs of the digital advertising landscape.
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Citation Level
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English, etc
Website Key Features
Programmatic Video Ad Buying
Automates the process of buying and selling video ads in real-time, ensuring efficiency and scalability.
Data-Driven Targeting
Leverages vast amounts of data to target ads more effectively, increasing relevance and engagement.
Cross-Platform Compatibility
Supports video advertising across multiple platforms, including desktop, mobile, and connected TV.
Real-Time Bidding (RTB)
Enables advertisers to bid for ad spaces in real-time, optimizing ad spend and performance.
Comprehensive Analytics
Provides detailed insights into ad performance, helping advertisers and publishers make informed decisions.
Brand Safety Measures
Implements advanced measures to ensure ads are displayed in safe and appropriate environments.
Customizable Ad Formats
Offers a variety of ad formats to meet different campaign objectives and creative requirements.
Global Reach
Facilitates video advertising on a global scale, connecting advertisers with audiences worldwide.
Additional information
Acquisition
Adap.tv was acquired by AOL in 2013, enhancing AOL's programmatic advertising capabilities.
Technology
Utilizes cutting-edge technology to streamline the video advertising process, from ad creation to delivery.
Awards
Recognized with numerous awards for innovation and excellence in digital advertising.
Community
Engages with a vibrant community of advertisers, publishers, and developers to foster innovation and collaboration.
Sustainability
Committed to sustainable advertising practices that benefit both businesses and consumers.
HTTP headers
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