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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google Analytics provides an easy-to-use interface and powerful tools to help users understand their website's traffic and marketing effectiveness.
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Citation Level
2005
English, etc
Key Features of the Site
Real-Time Reporting
Allows users to see what is happening on their site or app at that very moment, including active users, page views, and more.
Audience Reports
Provides insights into the demographics, interests, and behaviors of your website visitors.
Acquisition Reports
Shows how users arrive at your site, whether through search engines, social media, or other sources.
Behavior Reports
Helps understand what users do on your site, including the pages they visit and the actions they take.
Conversion Tracking
Tracks the effectiveness of your marketing campaigns by measuring how many users complete a desired action.
Custom Dashboards
Allows users to create personalized dashboards to monitor the metrics that matter most to them.
E-commerce Tracking
Provides detailed insights into sales performance and customer purchasing behavior.
Goal Setting
Enables users to set specific objectives for their site, such as sales targets or lead generation goals.
Integration with Google Ads
Allows for seamless integration with Google Ads to track the performance of advertising campaigns.
Mobile Analytics
Offers insights into mobile app usage and user engagement.
Additional information
Parent Company
Google LLC
Headquarters
Mountain View, California, United States
Website
https://analytics.google.com
Platform
Web-based
Access
Free and premium versions available
Data Privacy
Complies with GDPR and other data protection regulations
API Access
Provides API for developers to integrate Google Analytics data with other applications
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for analytics.google.com