AI-Driven Programmatic Advertising for Regulated Industries - IQM | Website analytics by TrustRadar
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applift.com Mobile Advertising Marketing Technology User Acquisition Performance Marketing AdTech

AI-Driven Programmatic Advertising for Regulated Industries - IQM

IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.

AppLift is a data-driven marketing platform for mobile apps, offering a comprehensive suite of tools to help advertisers acquire high-quality users at scale. It leverages advanced targeting, automation, and optimization technologies to maximize return on ad spend (ROAS) for its clients. AppLift is known for its performance-driven approach and has established itself as a key player in the mobile advertising ecosystem.

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Founded in

2012

Supported Languages

English, etc

Website Key Features

Programmatic Advertising

Automates the buying and selling of ad inventory in real-time, enabling advertisers to reach their target audience more efficiently.

Advanced Targeting

Utilizes machine learning and data analysis to target users most likely to engage with the app, improving campaign performance.

Real-Time Optimization

Continuously adjusts campaigns based on performance data to ensure optimal results and ROI.

Cross-Channel Marketing

Enables advertisers to run campaigns across multiple channels, including social, display, and video, from a single platform.

Fraud Prevention

Implements advanced measures to detect and prevent fraudulent activities, ensuring ad spend is directed towards genuine users.

Global Reach

Offers access to a vast network of publishers and users worldwide, facilitating global user acquisition strategies.

Performance Analytics

Provides detailed insights and reports on campaign performance, helping advertisers make data-driven decisions.

Additional information

Headquarters

Berlin, Germany

Parent Company

AppLift is part of the Liftoff + Vungle group, following a merger aimed at creating a more comprehensive mobile advertising and marketing platform.

Key Clients

Works with leading mobile game developers, e-commerce apps, and other mobile-first companies across various industries.

Awards

Recognized in the industry for innovation and excellence in mobile advertising, including awards for technology and company growth.

Technology Stack

Employs cutting-edge technologies in data science, machine learning, and programmatic advertising to deliver superior campaign performance.

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