blueapron.com
Blue Apron is a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes directly to your door. It aims to make home cooking accessible, fun, and delicious for everyone, regardless of their cooking skills.
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4.2 page per visit
35%
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Domain Rating
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Domain Authority
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Citation Level
2012
English, etc
Key Features of the Site
Wide Variety of Recipes
Offers a diverse selection of recipes each week, catering to various dietary preferences and restrictions.
Fresh Ingredients
Delivers fresh, high-quality ingredients sourced from trusted suppliers.
Pre-portioned Ingredients
Ingredients are pre-measured to reduce waste and simplify the cooking process.
Flexible Subscription Plans
Provides flexible subscription options, allowing customers to skip weeks or cancel anytime.
Easy-to-Follow Recipes
Includes step-by-step recipe cards with photos to guide users through the cooking process.
Sustainability Efforts
Committed to sustainability, with initiatives aimed at reducing packaging waste and carbon footprint.
Wine Pairing
Offers a wine pairing option with meals, selected to complement the flavors of the recipes.
Cooking Tips and Techniques
Provides additional cooking tips and techniques to help users improve their culinary skills.
Customer Support
Access to customer support for any inquiries or issues with orders.
Mobile App
Features a mobile app for easy meal selection, subscription management, and recipe access.
Similar Sites and Competitors to blueapron.com
Additional information
Headquarters
New York, NY, USA
Founders
Matt Salzberg, Ilia Papas, Matthew Wadiak
IPO
Went public in June 2017, trading on the NASDAQ under the ticker symbol APRN.
Sustainability Initiatives
Blue Apron has implemented several sustainability initiatives, including reducing packaging materials, sourcing ingredients responsibly, and minimizing food waste.
Community Involvement
Engages in community service and charitable activities, including partnerships with food banks and educational programs on nutrition and cooking.
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