Yahoo Inc.
Yahoo, the trusted guide for millions globally with iconic products for 30+ years—offers advertisers omnichannel solutions and powerful data to deliver results.
BrightRoll is a leading programmatic video advertising platform that offers advertisers and publishers the technology and services needed to buy and sell video ads at scale. It specializes in providing premium video inventory, advanced targeting capabilities, and comprehensive analytics to optimize video advertising campaigns across desktop, mobile, and connected TV platforms.
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Domain Rating
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Domain Authority
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Citation Level
2006
English, etc
Website Key Features
Programmatic Video Advertising
Automates the buying and selling of video ads in real-time, enabling efficient and effective ad placements.
Premium Video Inventory
Access to high-quality video ad placements across a wide range of publishers and platforms.
Advanced Targeting
Utilizes data-driven targeting to reach specific audiences based on demographics, interests, and behaviors.
Cross-Platform Campaigns
Supports video advertising across desktop, mobile, and connected TV for comprehensive campaign coverage.
Comprehensive Analytics
Provides detailed insights and reporting tools to measure and optimize ad performance.
Real-Time Bidding (RTB)
Enables advertisers to bid on ad inventory in real-time, ensuring competitive pricing and placement.
Brand Safety Measures
Implements strict controls to ensure ads appear in brand-safe environments.
Viewability Metrics
Tracks and reports on ad viewability to ensure ads are seen by the intended audience.
Additional information
Parent Company
Acquired by Yahoo in 2014, now part of Verizon Media.
Headquarters
San Francisco, California, USA.
Key Clients
Serves a wide range of advertisers and publishers, including Fortune 500 companies.
Awards
Recognized with numerous awards for innovation and excellence in digital advertising.
Technology Stack
Utilizes advanced algorithms and machine learning for ad optimization and targeting.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for brightroll.com