DataXu is a leading programmatic marketing platform that enables marketers to connect with their audiences across all digital channels. It provides a suite of tools for data management, analytics, and campaign optimization to drive performance and efficiency in digital advertising.
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Domain Rating
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Domain Authority
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Citation Level
2009
English, etc
Website Key Features
Programmatic Buying
Automates the buying and selling of digital ad inventory in real-time, ensuring optimal placement and pricing.
Cross-Channel Marketing
Enables marketers to reach audiences across multiple digital channels, including display, video, mobile, and social media.
Data Management Platform (DMP)
Collects, organizes, and activates audience data from various sources to improve targeting and personalization.
Real-Time Analytics
Provides insights into campaign performance, audience behavior, and market trends to inform decision-making.
Campaign Optimization
Uses machine learning algorithms to continuously adjust campaigns for maximum performance and ROI.
Audience Segmentation
Allows for the creation of detailed audience segments based on demographics, interests, and behaviors.
Creative Optimization
Tests and optimizes ad creatives to improve engagement and conversion rates.
Privacy Compliance
Ensures that all marketing practices comply with global privacy regulations, including GDPR and CCPA.
Additional information
Headquarters
Boston, Massachusetts, USA
Parent Company
Roku, Inc.
Key People
Bill Demas (CEO), Mike Baker (Co-founder)
Services
Programmatic advertising, data management, analytics, campaign management
Clients
Global brands and agencies across various industries
Awards
Recognized as a leader in programmatic advertising by various industry awards and rankings
Technology
Leverages artificial intelligence and machine learning for campaign optimization and audience targeting
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