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Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, travel, life, cycling, landlord, business and breakdown cover.
Direct Line is a leading digital insurance company in the UK, offering a wide range of insurance products directly to consumers. Known for its innovative approach to insurance, Direct Line provides car, home, pet, and travel insurance, among other services. The company prides itself on its customer service, ease of use, and competitive pricing. Direct Line operates primarily online, making it convenient for customers to get quotes, manage policies, and make claims.
1.4M
45000 / day
1.5M
50000 / day
5.5 min
4.5 pages per visit
35%
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Domain Rating
-
Domain Authority
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Citation Level
1985
English, etc
Website Key Features
Online Quotes
Get instant insurance quotes online for various products including car, home, and pet insurance.
Policy Management
Manage your insurance policies online, including updating personal details and coverage options.
Claims Online
Submit and track insurance claims online for a hassle-free experience.
24/7 Customer Support
Access to customer support any time of the day for assistance with your insurance needs.
Mobile App
Direct Line offers a mobile app for managing your insurance on the go, including submitting claims and viewing policy details.
Multi-product Discounts
Discounts available for customers who purchase more than one type of insurance product.
No Claims Discount
Rewards for not making a claim on your insurance, leading to lower premiums.
Flexible Payment Options
Choose from various payment options including monthly and annual payments.
Green Driving Discount
Discounts for drivers of environmentally friendly vehicles.
Home Emergency Cover
Optional cover for home emergencies included with home insurance policies.
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Additional information
Headquarters
Bromley, United Kingdom
Parent Company
Direct Line Insurance Group plc
Number of Employees
Approximately 10,000
Revenue
£3.2 billion (2020)
Website Traffic
Millions of visits per month, making it one of the most visited insurance websites in the UK
Awards
Multiple awards for customer service and innovation in the insurance industry
Community Involvement
Active in community support and charity work, including road safety initiatives and environmental projects
HTTP headers
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