Institute for Public Relations | The Science Beneath the Art of Public Relations
The Institute for Public Relations (IPR) is an independent, nonprofit foundation dedicated to the science beneath the art of public relations. It focuses on research that matters to the practice, providing insights and strategies that help professionals navigate the complexities of modern communication. The site serves as a hub for academic research, practical tools, and thought leadership in the field of public relations.
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3.8 min
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Citation Level
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English, etc
Website Key Features
Research Library
A comprehensive collection of research papers, articles, and case studies on various aspects of public relations.
Educational Resources
Tools and materials for educators and students to enhance learning and teaching in public relations.
Professional Development
Workshops, webinars, and courses designed to advance the skills and knowledge of PR professionals.
Thought Leadership
Insights and opinions from leading experts in the field of public relations.
Networking Opportunities
Events and forums for professionals to connect, share ideas, and collaborate.
Awards and Recognition
Programs to honor excellence and innovation in public relations research and practice.
Global Perspective
Research and resources that address public relations challenges and opportunities around the world.
Ethics and Standards
Guidelines and best practices for ethical public relations practice.
Diversity and Inclusion
Initiatives and research focused on promoting diversity and inclusion within the public relations industry.
Crisis Communication
Resources and strategies for managing communication during crises.
Similar Sites and Competitors
Additional information
Mission
To foster the use of research and insights in public relations practice, enhancing the profession's value to organizations and society.
Vision
A world where public relations is recognized as a strategic management function, informed by research and practiced ethically.
Key Initiatives
Includes the IPR Research Symposium, the IPR Behavioral Insights Research Center, and the IPR Measurement Commission.
Partnerships
Collaborates with academic institutions, professional associations, and corporations to advance public relations research and education.
Publications
Produces a variety of publications, including research reports, white papers, and the IPR Journal.
Membership
Offers membership options for individuals, organizations, and students, providing access to exclusive resources and networking opportunities.
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