live.ly was a live streaming platform that allowed users to broadcast and watch live videos. It was particularly popular among younger audiences for its interactive features and integration with musical.ly, now known as TikTok. The platform enabled users to engage with broadcasters through real-time comments and virtual gifts. Despite its initial popularity, live.ly was eventually shut down as part of the rebranding and consolidation efforts under TikTok.
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Citation Level
2016
Key Features of the Site
Live Broadcasting
Users could broadcast live videos to their followers and the wider community.
Real-time Interaction
Viewers could interact with broadcasters through live comments and reactions.
Virtual Gifts
Viewers had the option to send virtual gifts to broadcasters as a form of appreciation, which could sometimes be converted into real money.
Integration with musical.ly/TikTok
Seamless integration allowed users to easily switch between live.ly and musical.ly/TikTok, leveraging the same account and follower base.
Discoverability
The platform featured algorithms to help users discover new and popular live streams based on their interests.