Яндекс Метрика – бесплатная система аналитики для роста бизнеса в онлайн
Яндекс.Метрика поможет получить наглядные отчёты и видеозаписи действий отдельных посетителей, узнать, что ищут люди на вашем сайте, собирать статистику по каждому объявлению в Директе и следить за конверсией даже в офлайне.
Yandex Metrica is a comprehensive web analytics service provided by Yandex, designed to help website owners and marketers track and analyze the behavior of their site's visitors. It offers a wide range of tools for monitoring traffic, user engagement, and conversion rates, enabling users to optimize their websites and marketing strategies effectively.
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Key Features of the Site
Real-time Data
Track visitor actions on your site as they happen, allowing for immediate insights and responses.
Heatmaps
Visualize where users click, move, and scroll on your site to understand user behavior and improve site layout.
Session Replay
Watch recordings of user sessions to see exactly how visitors interact with your site.
Conversion Tracking
Set up and monitor goals to track conversions and understand the effectiveness of your marketing efforts.
E-commerce Analytics
Get detailed insights into your online sales, including product performance and customer purchase paths.
Traffic Sources Analysis
Identify where your visitors are coming from, whether it's search engines, social media, or direct visits.
User Segmentation
Segment your audience based on behavior, demographics, or custom parameters for targeted analysis.
A/B Testing
Test different versions of your web pages to determine which one performs better in terms of user engagement and conversions.
Custom Reports
Create personalized reports tailored to your specific needs and objectives.
Integration with Yandex.Direct
Seamlessly integrate with Yandex.Direct for enhanced advertising campaign tracking and optimization.
Additional information
Privacy and Data Protection
Yandex Metrica is committed to protecting user data, adhering to strict privacy policies and data protection laws.
Mobile Analytics
Yandex Metrica offers specialized tools for tracking and analyzing mobile app usage and performance.
API Access
Developers can access Yandex Metrica data through its API, allowing for custom integrations and automated reporting.
Customer Support
Yandex Metrica provides comprehensive customer support, including documentation, tutorials, and direct assistance for users.
Global Reach
While particularly popular in Russia and neighboring countries, Yandex Metrica is used by websites worldwide, offering global analytics capabilities.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for metrica.yandex.com