Mixer.com is a live streaming platform that was originally launched as Beam.pro in January 2016. It was acquired by Microsoft in August 2016 and rebranded to Mixer in May 2017. Mixer is known for its low-latency streaming technology, which allows for real-time interaction between streamers and viewers. The platform supports a wide range of content, including gaming, music, and creative arts, making it a versatile space for creators and communities.
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Mixer's proprietary FTL (Faster Than Light) technology enables streamers to interact with their audience in real-time, with delays as low as less than a second.
Allows multiple streamers to broadcast together on a single channel, fostering collaboration and community building.
Viewers can participate in the stream through interactive features like MixPlay, which lets them influence the game or content being streamed.
A rewards system that allows viewers to earn points by watching streams, which can be used to unlock special features or support their favorite streamers.
Streamers can sell games and in-game content directly through their Mixer channels, providing a seamless way to monetize their content.
Microsoft acquired Beam.pro in August 2016, integrating it into its Xbox and Windows ecosystems and rebranding it to Mixer in May 2017.
Microsoft announced the shutdown of Mixer in July 2020, with the platform officially closing on July 22, 2020. Streamers and communities were encouraged to transition to Facebook Gaming.
Mixer was known for its strong community focus, offering extensive support and resources for streamers to grow their channels and engage with their audience.
Mixer was deeply integrated with Xbox consoles, allowing users to stream directly from their Xbox One and interact with the Mixer community through the console.
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