Niantic Labs
We build real world, AR games and apps that encourage people to explore the world, including top hits like Pokémon GO. Discover Niantic today!
Niantic Labs is a software development company known for creating augmented reality (AR) mobile games. It was originally an internal startup within Google, focusing on AR and location-based gaming. Niantic gained worldwide fame with the release of Pokémon GO, an AR game that became a cultural phenomenon. The company's mission is to use technology to encourage outdoor exploration, exercise, and social interaction.
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Domain Rating
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Domain Authority
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Citation Level
2010
English, etc
Website Key Features
Augmented Reality Games
Niantic specializes in creating immersive AR games that blend the digital and physical worlds.
Location-Based Services
Utilizes real-world locations to create engaging and interactive gaming experiences.
Social Interaction
Encourages players to meet and interact in the real world through shared gaming experiences.
Outdoor Exploration
Games are designed to get players out of their homes and exploring their surroundings.
Exercise
Promotes physical activity by integrating movement and exploration into gameplay.
Community Events
Hosts real-world events that bring players together for special in-game activities and rewards.
Cross-Platform Play
Supports gameplay across multiple devices, ensuring a wide and inclusive player base.
Real-Time Updates
Games receive regular updates with new content, features, and events to keep the experience fresh.
Global Community
Fosters a worldwide community of players who share a passion for AR gaming and exploration.
Innovative Technology
Pioneers in the use of AR and location-based technology to create unique gaming experiences.
Similar Sites and Competitors
Additional information
Headquarters
San Francisco, California, United States
Key People
John Hanke (CEO), Tatsuo Nomura (Product Manager)
Notable Games
Pokémon GO, Ingress, Harry Potter: Wizards Unite
Parent Organization
Originally a part of Google, now operates as an independent entity
Website
https://nianticlabs.com
Social Media
Active on Twitter, Facebook, and Instagram to engage with the community and share updates
Awards
Received multiple awards for innovation and impact in gaming and technology
Community Impact
Known for positively impacting local businesses and communities through player gatherings and events
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