[Sunset September 2023] Google Optimize - Analytics Help
Google Optimize and Optimize 360 are no longer available as of September 30, 2023. Any experiments and personalizations still active on that date have ended. Frequently asked questions Why was Optim
Google Optimize is a free website optimization tool that allows you to test variations of your web pages and see how they perform against your objectives. It integrates seamlessly with Google Analytics, making it easier to understand how different versions of your site affect user behavior and conversion rates. Google Optimize is designed for marketers, UX professionals, and developers looking to improve their website's performance and user experience through A/B testing, multivariate testing, and redirect tests.
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Website Key Features
A/B Testing
Compare two versions of a web page to see which one performs better.
Multivariate Testing
Test multiple variations of page elements simultaneously to find the best combination.
Redirect Tests
Redirect users to different URLs to test entirely different pages.
Integration with Google Analytics
Leverage Google Analytics data to target specific audiences and measure the impact of your tests.
Visual Editor
Easily modify your web pages without coding using a drag-and-drop interface.
Personalization
Deliver personalized content to different segments of your audience based on their behavior, demographics, and more.
Server-side Experimentation
Run experiments that require server-side changes for more complex testing scenarios.
Additional information
Pricing
Google Optimize is available in a free version (Optimize) and a paid version (Optimize 360) with advanced features.
Compatibility
Works with most websites and is compatible with Google Analytics 4 and Universal Analytics.
Target Users
Ideal for marketers, UX professionals, and developers looking to improve website performance and user experience.
Limitations
The free version has limitations on the number of simultaneous experiments and monthly pageviews.
Support
Google provides documentation and community support, with premium support available for Optimize 360 users.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for optimize.google.com