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thebroad.org Art Museum Contemporary Art Cultural Institution

The Broad

The Broad is a contemporary art museum in Los Angeles offering free general admission and an active program of rotating exhibitions.

The Broad is a contemporary art museum located in downtown Los Angeles. Founded by philanthropists Eli and Edythe Broad, the museum is home to the Broad collections, which are among the most prominent holdings of postwar and contemporary art worldwide. The museum offers free general admission and is known for its innovative architecture, including the veil-and-vault concept, which features a honeycomb-like exterior and a vast, column-free interior space.

Unique Visits

90K

3000 / day

Total Views

135K

4500 / day

Visit Duration, avg.

5.5 min

4.2 pages per visit

Bounce Rate

35%

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Founded in

2015

Supported Languages

English, etc

Website Key Features

Free General Admission

The Broad offers free general admission to its vast collection of contemporary art, making art accessible to everyone.

Innovative Architecture

Designed by Diller Scofidio + Renfro, the museum's architecture features a unique veil-and-vault concept, blending the building's exterior and interior spaces.

The Broad Collections

Home to over 2,000 works of art, the Broad collections include pieces by influential artists such as Andy Warhol, Roy Lichtenstein, and Jeff Koons.

Special Exhibitions

The Broad hosts a variety of special exhibitions throughout the year, showcasing works from both established and emerging artists.

Educational Programs

The museum offers a range of educational programs and workshops designed to engage visitors of all ages with contemporary art.

The Oculus Hall

A unique space within the museum that offers immersive art experiences and installations.

The Infinity Mirrored Room

One of the museum's most popular installations, created by artist Yayoi Kusama, offering a mesmerizing experience of endless reflections.

Online Resources

The Broad provides extensive online resources, including virtual tours, artist interviews, and educational materials.

Membership Program

The museum offers a membership program with benefits such as exclusive previews, discounts, and special events.

Garden and Plaza

The museum features a public garden and plaza, offering a serene outdoor space for visitors to relax and enjoy.

Additional information

Location

221 S Grand Ave, Los Angeles, CA 90012, USA

Hours

Tuesday & Wednesday 11:00 a.m.–5:00 p.m., Thursday & Friday 11:00 a.m.–8:00 p.m., Saturday 10:00 a.m.–8:00 p.m., Sunday 10:00 a.m.–6:00 p.m., Closed Mondays

Contact

Phone: (213) 232-6200, Email: information@thebroad.org

Accessibility

The Broad is committed to providing a welcoming and accessible environment for all visitors, offering a range of accessibility services and resources.

Sustainability

The museum incorporates sustainable practices in its operations and architecture, aiming to minimize its environmental impact.

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