Welcome from TheDMA.org | About the ANA | ANA
Welcome from TheDMA.org. In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association).
The Data & Marketing Association (DMA) is a trade association for data-driven marketing professionals. It provides resources, advocacy, and networking opportunities to its members. The DMA is committed to advancing and protecting responsible data-driven marketing practices.
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Website Key Features
Educational Resources
Offers a wide range of educational materials, including webinars, white papers, and case studies, to help members stay ahead in the data-driven marketing field.
Advocacy
Represents the interests of data-driven marketers in legislative and regulatory matters, ensuring a favorable environment for the industry.
Networking Opportunities
Facilitates connections among professionals through conferences, events, and online forums to foster collaboration and innovation.
Certification Programs
Provides certification programs to validate the skills and knowledge of data-driven marketing professionals.
Research and Insights
Conducts and publishes research on trends, challenges, and opportunities in data-driven marketing to inform and guide members.
Ethical Guidelines
Establishes and promotes ethical guidelines for data-driven marketing practices to ensure consumer trust and industry integrity.
Awards and Recognition
Recognizes excellence and innovation in data-driven marketing through awards and honors.
Member Directory
Offers a comprehensive directory of members to facilitate networking and collaboration within the industry.
Job Board
Provides a platform for members to find and post job opportunities in the data-driven marketing field.
Industry Standards
Develops and promotes industry standards to ensure quality and consistency in data-driven marketing practices.
Similar Sites and Competitors
Additional information
Headquarters
New York, NY, USA
Membership
Open to individuals and organizations involved in data-driven marketing. Offers various membership levels with different benefits.
Contact Information
Phone: +1 212-768-7277, Email: info@thedma.org
Social Media
Active on LinkedIn, Twitter, and Facebook to engage with members and the broader marketing community.
Publications
Publishes a variety of materials, including the DMA Annual Report, to keep members informed about the latest trends and insights in data-driven marketing.
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