Clinical Formulations with Integrity | The Ordinary
The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.
The Ordinary is a skincare brand that focuses on clinical formulations with integrity. Known for its straightforward approach to skincare, The Ordinary offers a wide range of products that target various skin concerns with high-quality ingredients at affordable prices. The brand emphasizes transparency, simplicity, and effectiveness in its product line.
1.4M
45000 / day
1.5M
50000 / day
5.5 min
4.5 pages per visit
35%
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Domain Rating
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Domain Authority
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Citation Level
2013
English, etc
Website Key Features
Clinical Formulations
Products are developed with clinical formulations that are backed by science to ensure effectiveness and safety.
Affordable Pricing
The Ordinary is known for its high-quality skincare products at accessible price points.
Transparency
The brand is committed to transparency, providing detailed information about the ingredients and their concentrations in each product.
Wide Range of Products
Offers a comprehensive range of products targeting various skin concerns, from hydration to anti-aging.
No-Nonsense Approach
The Ordinary focuses on simplicity and effectiveness, avoiding unnecessary additives, fragrances, and packaging.
Educational Resources
Provides extensive educational content to help customers understand their skin and choose the right products.
Cruelty-Free
All products are cruelty-free, not tested on animals.
Vegan Options
Offers a selection of vegan products, clearly labeled for easy identification.
Global Availability
Products are available worldwide through their online store and various retailers.
Sustainability Efforts
The brand is committed to sustainability, with initiatives to reduce environmental impact.
Similar Sites and Competitors
Additional information
Parent Company
The Ordinary is part of DECIEM, a Canadian-based company known as 'The Abnormal Beauty Company'.
Headquarters
Located in Toronto, Canada.
Product Philosophy
Focuses on simplicity, transparency, and integrity in skincare. The brand aims to demystify skincare by offering effective products with straightforward names that reflect their ingredients and purpose.
Customer Support
Offers comprehensive customer support, including a detailed FAQ section, email support, and live chat on their website.
Social Media Presence
Active on various social media platforms, including Instagram, Facebook, and Twitter, where they share product information, skincare tips, and engage with their community.
Awards and Recognition
The Ordinary has received numerous awards and accolades from the beauty industry for its innovative approach to skincare and product effectiveness.
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