THINK! – Road safety | Website analytics by TrustRadar
Blurry colored background
think.gov.uk Road Safety Public Awareness Campaigns Educational Resources Government Services

THINK! – Road safety

Think! is the UK government's flagship road safety campaign. The website provides a wide range of resources aimed at improving road safety for all users, including drivers, cyclists, motorcyclists, and pedestrians. It offers educational materials, safety tips, and campaigns designed to raise awareness about the dangers on the road and how to avoid them.

Unique Visits

135K

4500 / day

Total Views

150K

5000 / day

Visit Duration, avg.

3.8 min

3.2 pages per visit

Bounce Rate

40%

  • Domain Rating

  • Domain Authority

  • Citation Level

Founded in

2000

Supported Languages

English, etc

Website Key Features

Educational Resources

A comprehensive collection of materials aimed at educating the public on road safety, including downloadable guides, videos, and interactive content.

Safety Tips

Practical advice and tips for staying safe on the road, tailored to different road users such as drivers, cyclists, and pedestrians.

Campaigns

Information on current and past road safety campaigns, including objectives, key messages, and how to get involved.

Interactive Tools

Tools and quizzes designed to engage users and test their knowledge on road safety practices.

News and Updates

The latest news, updates, and research findings related to road safety in the UK.

Additional information

Target Audience

The website targets all road users in the UK, including drivers, cyclists, motorcyclists, and pedestrians, aiming to reduce accidents and fatalities on the road.

Partnerships

Think! collaborates with various organizations, including local councils, schools, and road safety charities, to extend the reach and impact of its campaigns.

Accessibility

The website is designed to be accessible to all users, including those with disabilities, ensuring that road safety information is available to everyone.

Social Media Presence

Think! maintains an active presence on social media platforms to engage with the public, share safety tips, and promote campaigns.

Impact

Since its inception, the Think! campaign has contributed to a significant reduction in road accidents and fatalities in the UK, making roads safer for everyone.

HTTP headers

Security headers report is a very important part of user data protection. Learn more about http headers for think.gov.uk