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TradeKing was an online discount brokerage firm that offered trading services for stocks, options, ETFs, and mutual funds. It was known for its low-cost trades and robust trading tools, catering to both novice and experienced traders. TradeKing was acquired by Ally Financial in 2016 and later rebranded as Ally Invest, integrating its services into Ally's broader financial offerings.
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Citation Level
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English, etc
Website Key Features
Low-Cost Trades
TradeKing was renowned for its competitive pricing, offering low-cost trades to its customers.
Robust Trading Tools
Provided advanced trading tools and platforms for both beginners and seasoned traders.
Educational Resources
Offered a wide range of educational materials to help traders improve their trading skills.
Customer Support
Known for its excellent customer service, including phone, email, and live chat support.
Social Trading
Featured a unique social trading platform that allowed traders to share strategies and insights.
Mobile Trading
Provided mobile apps for trading on the go, available on both iOS and Android platforms.
Account Types
Supported various account types including individual, joint, IRA, and custodial accounts.
Research Tools
Included comprehensive research tools with real-time data and analysis to inform trading decisions.
Additional information
Acquisition
TradeKing was acquired by Ally Financial in 2016 and rebranded as Ally Invest.
Rebranding
Following the acquisition, TradeKing's services were integrated into Ally Invest, expanding its offerings.
Legacy
TradeKing was highly regarded for its customer service and innovative trading tools, leaving a lasting legacy in the online brokerage industry.
Awards
Received numerous awards for its trading platforms and customer service excellence.
Community
Fostered a strong trader community, encouraging collaboration and knowledge sharing among its users.
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