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True & Co | Women's Bras, Underwear, and More

At True & Co, we design bras that support you exactly how you want to be supported. Soft, comfy, and made to live in, our cult-fave, "life-changing" bras are the ones you'll wear on repeat. And our underwear will be the pairs your actually want to wear, in a variety of styles and colors.

True&Co. is an innovative online lingerie and bra fitting platform that uses a unique algorithm to recommend the perfect fit for each individual. Founded with the mission to solve the universal problem of bra shopping, True&Co. offers a personalized shopping experience, combining technology with expert fit advice to ensure comfort and confidence. The site features a wide range of sizes, styles, and brands, catering to diverse body types and preferences.