Digital Advertising Technology Powered by People l Viant

Viant, a pioneer in people-based digital advertising on the New Open Web, provides marketers the tools to move beyond third-party cookies.

Viant is a leading advertising software company that provides a programmatic advertising platform designed to simplify the digital advertising process. It enables advertisers and agencies to plan, buy, and measure their digital media investments across all channels, including desktop, mobile, and connected TV. Viant's platform leverages data and technology to deliver targeted advertising solutions that drive performance and efficiency.

Website Key Features

Programmatic Buying

Automates the buying and selling of ad inventory in real-time, ensuring efficient and effective ad placements.

Cross-Channel Advertising

Enables advertisers to reach their audience across multiple channels including desktop, mobile, and connected TV.

Data-Driven Targeting

Utilizes advanced data analytics to target ads to specific audiences, improving campaign performance.

Real-Time Bidding

Allows advertisers to bid on ad inventory in real-time, optimizing ad spend and performance.

Campaign Measurement

Provides comprehensive tools for tracking and measuring the effectiveness of advertising campaigns.

Audience Segmentation

Offers sophisticated audience segmentation capabilities to tailor advertising messages to specific groups.

Ad Fraud Prevention

Incorporates advanced technologies to detect and prevent ad fraud, ensuring ad spend is protected.

Creative Optimization

Supports dynamic creative optimization to deliver personalized ad content to the right audience.