Money works better here | Wealthfront
Wealthfront makes building wealth easy. Earn 4.00% APY on your uninvested cash and invest in expert-built, automated portfolios of stocks, bonds, and ETFs.
Wealthfront is a leading automated investment service, offering a sophisticated, software-based approach to investment management, financial planning, and personal banking with a focus on optimizing your financial health. It's designed for individuals looking to grow their wealth through a combination of investment strategies, tax optimization, and financial advice, all managed through an easy-to-use online platform.
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Citation Level
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English, etc
Key Features of the Site
Automated Investment Management
Wealthfront uses advanced algorithms to manage your investments, automatically rebalancing your portfolio to maintain your desired asset allocation.
Tax-Loss Harvesting
A strategy employed to reduce your tax bill by selling investments that are at a loss and replacing them with similar ones, thus offsetting taxes on both gains and income.
Financial Planning
Offers tools and advice for retirement planning, college savings, and other financial goals, helping you to plan for the future with confidence.
High-Interest Cash Account
A cash account offering a competitive interest rate, with no fees, no minimums, and FDIC insurance up to $1 million.
Portfolio Line of Credit
Allows you to borrow against your investment account at a low-interest rate, providing liquidity without having to sell your investments.
Direct Indexing
Enables you to own individual stocks directly, allowing for more personalized tax strategies and potentially lower fees.
Risk Parity
An investment strategy that aims to balance risk across various asset classes, potentially offering better risk-adjusted returns.
Smart Beta
Aims to enhance returns, reduce risk, or both, by systematically tilting investment portfolios toward certain factors or characteristics.
Similar Sites and Competitors to wealthfront.com
Additional information
Headquarters
Redwood City, California, United States
Founders
Andy Rachleff, Dan Carroll
Key People
Andy Rachleff (CEO)
Services
Automated investment management, financial planning, high-interest cash account, portfolio line of credit, direct indexing, risk parity, smart beta
Assets Under Management
Over $20 billion (as of 2021)
Website
https://www.wealthfront.com
Regulation
Registered with the U.S. Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA).
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