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Willys is a Swedish discount supermarket chain, offering a wide range of groceries and household products at competitive prices. It is part of the Axfood group, one of Sweden's leading food retail companies. Willys focuses on providing value for money, with a strong emphasis on private label products alongside well-known brands.
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Customers can shop online for groceries and household items, with options for home delivery or pickup at selected stores.
Willys offers a range of private label products, providing quality alternatives to branded goods at lower prices.
Regular weekly promotions and discounts on a wide selection of products to help customers save money.
A selection of eco-friendly and sustainable products, catering to environmentally conscious consumers.
The Willys mobile app allows customers to browse products, check prices, and access exclusive deals on the go.
A loyalty program that rewards regular customers with discounts, special offers, and other benefits.
The website and app provide recipe ideas and meal planning tips to help customers make the most of their groceries.
Axfood AB
Over 170 stores across Sweden
Willys is committed to sustainability, with initiatives to reduce food waste, lower carbon emissions, and promote recycling.
Willys actively participates in community support programs, including food donations and local sponsorships.
Recognized for its competitive pricing and quality private label products, Willys has received several awards in the retail sector.
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