Wilton | Baking and Decorating Since 1929
Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
Wilton.com is the official website of Wilton Enterprises, a leading manufacturer of baking and cake decorating products. The site offers a wide range of baking tools, ingredients, and educational resources for both amateur and professional bakers. It serves as a comprehensive platform for baking enthusiasts to explore recipes, tutorials, and product recommendations.
240K
8000 / day
360K
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3.8 min
4.2 pages per visit
35%
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Domain Rating
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Domain Authority
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Citation Level
1929
English, etc
Website Key Features
Extensive Recipe Library
Access to a vast collection of recipes ranging from simple cakes to elaborate desserts.
Tutorial Videos
Step-by-step video tutorials for baking and cake decorating techniques.
Product Recommendations
Curated lists of baking tools and ingredients recommended by professionals.
Online Store
Direct purchase of Wilton products including baking pans, decorating tools, and ingredients.
Community Forum
A platform for bakers to share tips, ask questions, and showcase their creations.
Seasonal Baking Guides
Special guides and recipes for holidays and special occasions.
Baking Classes
Information on in-person and online baking classes offered by Wilton.
Custom Cake Design Tool
An interactive tool to design custom cakes with various themes and decorations.
Subscription Service
Monthly subscription boxes with baking tools, ingredients, and exclusive recipes.
Customer Support
Comprehensive customer service for product inquiries, orders, and baking advice.
Similar Sites and Competitors
Additional information
Headquarters
Wilton Enterprises is headquartered in Naperville, Illinois, USA.
Global Presence
Wilton products are available in over 100 countries worldwide.
Awards and Recognition
Wilton has received numerous awards for product innovation and quality in the baking industry.
Sustainability Efforts
Wilton is committed to sustainability, with initiatives aimed at reducing environmental impact through eco-friendly packaging and responsible sourcing.
Partnerships
Wilton collaborates with renowned chefs and bakers to develop exclusive products and content.
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