Microsoft Invest | Microsoft Advertising
Microsoft Invest is a demand side platform built for the future of video advertising.
AppNexus is a leading technology company that provides a powerful programmatic advertising platform. It enables advertisers and publishers to buy and sell digital advertising across all formats, including display, video, and mobile, through real-time bidding (RTB) and private marketplace deals. AppNexus is known for its transparency, efficiency, and scalability in the digital advertising ecosystem.
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Domain Rating
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Citation Level
2007
English, etc
Website Key Features
Real-Time Bidding
Enables advertisers to bid on ad impressions in real-time, ensuring the most relevant ads are displayed to users.
Private Marketplace
Offers a secure environment for publishers and advertisers to conduct premium ad transactions.
Cross-Platform Advertising
Supports advertising across multiple platforms including display, video, and mobile.
Advanced Targeting
Utilizes sophisticated algorithms to target ads based on user behavior, demographics, and more.
Transparency and Control
Provides advertisers and publishers with full visibility and control over their ad inventory and campaigns.
Scalability
Designed to handle billions of ad impressions daily, catering to businesses of all sizes.
Data Management Platform
Integrates with DMPs for enhanced audience segmentation and targeting capabilities.
Anti-Fraud Measures
Implements advanced technologies to detect and prevent fraudulent ad activities.
Additional information
Parent Company
Acquired by AT&T in 2018 and later became part of Xandr, AT&T's advertising and analytics division.
Global Reach
Operates in multiple countries worldwide, serving a vast network of advertisers and publishers.
Innovation
Continuously innovates in the ad tech space, introducing new features and technologies to improve ad efficiency and effectiveness.
Community and Support
Offers comprehensive support and resources to its users, including documentation, forums, and customer service.
Compliance
Adheres to global privacy and data protection regulations, ensuring safe and compliant ad transactions.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for www.appnexus.com