Roku
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
DataXu is a leading programmatic marketing platform that empowers marketers to connect with their audiences across all digital channels. It leverages advanced analytics, artificial intelligence, and machine learning to optimize advertising campaigns in real-time, ensuring maximum ROI for advertisers. DataXu provides a comprehensive suite of tools for campaign management, audience targeting, and performance measurement, making it a one-stop solution for digital marketers.
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Domain Rating
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Domain Authority
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Citation Level
2009
English, etc
Website Key Features
Real-Time Bidding
Automatically bids on ad impressions in real-time to ensure the best possible placement for your ads.
Cross-Channel Campaign Management
Manage and optimize your advertising campaigns across multiple digital channels from a single platform.
Advanced Audience Targeting
Target your ads to specific audiences based on demographics, interests, and online behavior.
AI & Machine Learning Optimization
Utilize cutting-edge AI and machine learning algorithms to continuously optimize your campaigns for better performance.
Comprehensive Analytics
Gain insights into your campaign performance with detailed analytics and reporting tools.
Brand Safety Controls
Ensure your ads appear in safe and appropriate environments with advanced brand safety controls.
Creative Optimization
Test and optimize your ad creatives to improve engagement and conversion rates.
Additional information
Headquarters
Boston, Massachusetts, USA
Parent Company
Roku, Inc.
Key People
Bill Demas (CEO), Mike Baker (Co-founder)
Services
Programmatic advertising, data management, campaign optimization, analytics
Clients
Global brands and agencies across various industries
Awards
Recognized as a leader in programmatic advertising by various industry awards and rankings
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for www.dataxu.com