Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.
DoubleClick by Google is a comprehensive suite of digital marketing tools designed to help businesses and advertisers maximize their online advertising efforts. It offers a range of solutions for ad management, programmatic buying, and campaign reporting, making it easier for marketers to reach their target audiences effectively.
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Centralized platform for creating, managing, and optimizing digital ad campaigns across multiple channels.
Automated ad buying technology that enables advertisers to purchase ad space in real-time, targeting specific audiences.
Advanced analytics and reporting tools to track campaign performance and ROI.
Sophisticated targeting options to reach desired demographics, interests, and behaviors.
Ability to deliver ads across devices, ensuring messages reach audiences wherever they are.
Dynamic auction system for buying and selling ad impressions in milliseconds.
Tools to test and optimize ad creatives for better engagement and conversion rates.
Seamless integration with first and third-party data sources for enhanced targeting and insights.
Google LLC
Mountain View, California, United States
Sundar Pichai (CEO of Google), Neal Mohan (Former VP of Product Management)
Acquired by Google in 2008 for $3.1 billion
Utilizes Google's infrastructure and AI for ad serving and optimization
Operates in over 100 countries, serving millions of advertisers and publishers worldwide
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