Rocket Fuel is a leading programmatic advertising platform that leverages artificial intelligence to automate and optimize digital advertising campaigns across various channels. It specializes in delivering targeted ads to the right audience at the optimal time, maximizing ROI for advertisers.
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Domain Rating
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Domain Authority
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Citation Level
2008
English, etc
Website Key Features
AI-Powered Optimization
Utilizes advanced artificial intelligence to continuously optimize ad campaigns for better performance and higher ROI.
Cross-Channel Advertising
Enables advertisers to reach their target audience across multiple digital channels including display, video, mobile, and social media.
Real-Time Bidding
Facilitates the buying and selling of ad inventory in real-time through automated auctions, ensuring efficient ad placement.
Audience Targeting
Offers precise targeting options based on demographics, interests, behaviors, and more to reach the most relevant audience.
Data Management Platform
Provides a comprehensive DMP for collecting, organizing, and activating first, second, and third-party data.
Campaign Analytics
Delivers detailed insights and analytics on campaign performance to inform future advertising strategies.
Brand Safety
Ensures ads are displayed in safe and appropriate environments to protect brand integrity.
Ad Fraud Prevention
Implements sophisticated measures to detect and prevent fraudulent ad activities, ensuring genuine engagement.
Additional information
Headquarters
Redwood City, California, USA
Parent Company
Sizmek (acquired Rocket Fuel in 2017)
Key Clients
Includes Fortune 500 companies and leading brands across various industries.
Awards
Recognized with multiple awards for innovation and excellence in advertising technology.
Technology Stack
Employs a robust technology stack including machine learning algorithms, big data analytics, and cloud computing.
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