Built for What Matters | The Trade Desk
Powering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.
The Trade Desk is a technology company that empowers buyers of advertising. It provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on thousands of websites and apps worldwide. The Trade Desk is known for its innovative approach to programmatic advertising, offering tools and features that help advertisers maximize the effectiveness of their digital ad spend.
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Citation Level
2009
English, etc
Website Key Features
Self-Service Platform
A user-friendly interface that allows advertisers to create, manage, and optimize their digital advertising campaigns independently.
Cross-Channel Advertising
Supports advertising across multiple channels including display, video, audio, native, and social media.
Data-Driven Campaigns
Leverages data to target audiences more effectively and improve campaign performance.
Real-Time Bidding (RTB)
Enables advertisers to bid on ad inventory in real-time, ensuring optimal placement and pricing.
Advanced Analytics
Provides detailed insights and reports on campaign performance to help advertisers make informed decisions.
Audience Segmentation
Allows for the precise targeting of specific audience segments based on a variety of criteria.
Creative Optimization
Tools and features to test and optimize ad creatives for better engagement and conversion rates.
Global Reach
Access to ad inventory across thousands of websites and apps worldwide.
Transparency and Control
Offers advertisers full transparency and control over their ad spend and campaign settings.
Integration Capabilities
Easily integrates with other marketing tools and platforms for seamless campaign management.
Additional information
Headquarters
Ventura, California, United States
Key People
Jeff Green (Co-founder & CEO), Dave Pickles (Co-founder & CTO)
Revenue Model
The Trade Desk operates on a SaaS model, charging clients based on a percentage of media spend.
Notable Clients
Includes major brands and agencies across various industries, leveraging The Trade Desk for programmatic advertising.
Awards and Recognition
The Trade Desk has received numerous awards for its technology and innovation in the ad tech space.
Corporate Social Responsibility
The company is committed to ethical advertising practices and supports various initiatives aimed at improving the digital advertising ecosystem.
Technology Stack
Utilizes advanced AI and machine learning algorithms to optimize ad buying and placement.
Market Position
Considered one of the leading platforms in the programmatic advertising space, competing with other major ad tech companies.
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