Fenty Beauty by Rihanna | Beauty for All
Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
Fenty Beauty is a cosmetics brand founded by Rihanna, focusing on inclusivity and diversity in beauty. The brand offers a wide range of products including foundation, lipstick, eyeshadow, and more, designed to suit all skin tones and types. Fenty Beauty is known for its high-quality, innovative products and its commitment to making beauty accessible to everyone.
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Domain Rating
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Domain Authority
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Citation Level
2017
English, etc
Website Key Features
Inclusive Foundation Range
Fenty Beauty offers an extensive range of foundation shades to match all skin tones, setting a new standard for inclusivity in the beauty industry.
Pro Filt'r Soft Matte Longwear Foundation
A soft matte, longwear foundation with buildable, medium-to-full coverage, in a range of shades for all skin tones.
Gloss Bomb Universal Lip Luminizer
A universally flattering lip gloss that delivers high-shine, non-sticky color and hydration in one swipe.
Killawatt Freestyle Highlighter
A versatile highlighter that can be used to create a subtle glow or a bold, blinding highlight.
Snap Shadows Mix & Match Eyeshadow Palette
A mix-and-match eyeshadow palette with a range of shades and finishes, designed for easy application and blending.
Fenty Skin
A skincare line that complements the makeup range, focusing on hydration, protection, and repair for all skin types.
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Additional information
Founder
Rihanna
Headquarters
San Francisco, California, USA
Parent Company
LVMH
Philosophy
Inclusivity, diversity, and innovation are at the core of Fenty Beauty's philosophy, aiming to create products that everyone can use and enjoy.
Awards
Fenty Beauty has received numerous awards for its innovative products and its impact on the beauty industry, including being named one of Time Magazine's Best Inventions.
Social Media Presence
Fenty Beauty has a strong presence on social media platforms such as Instagram, Twitter, and Facebook, where it engages with its community and showcases its products.
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