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Hot Wheels is a brand of die-cast toy cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox. Hot Wheels has been a staple in the toy industry for decades, offering a wide range of vehicles, tracks, and playsets that inspire imaginative play and racing competitions. The official website, hotwheels.com, serves as a hub for fans of all ages to explore the latest products, learn about the history of the brand, and engage with the Hot Wheels community.
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Domain Rating
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Domain Authority
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Citation Level
1968
English, etc
Website Key Features
Product Catalog
Explore the extensive range of Hot Wheels cars, tracks, and playsets available for purchase.
Collector's Corner
A dedicated section for collectors featuring rare finds, limited editions, and tips for maintaining your collection.
Custom Car Designer
An interactive tool that allows users to design their own custom Hot Wheels cars.
Racing Tips and Tricks
Learn how to optimize your Hot Wheels tracks and cars for the ultimate racing experience.
Community Forums
Engage with other Hot Wheels enthusiasts to share tips, trade cars, and discuss the latest news.
History of Hot Wheels
Discover the rich history of the Hot Wheels brand, from its inception to its current status as a cultural icon.
Events and Competitions
Information on upcoming Hot Wheels events, races, and competitions around the world.
Mobile App Integration
Connect your Hot Wheels experience with the official mobile app for additional features and gameplay.
Similar Sites and Competitors
Additional information
Parent Company
Mattel, Inc.
Headquarters
El Segundo, California, United States
Global Reach
Hot Wheels products are sold in over 150 countries worldwide.
Innovation
Hot Wheels is known for its innovative designs and technology, including the introduction of the first-ever loop track in 1968.
Cultural Impact
Hot Wheels has made a significant impact on popular culture, appearing in movies, video games, and as part of various marketing campaigns.
Sustainability Efforts
Mattel has committed to sustainable practices, including the use of recycled materials in Hot Wheels packaging and products.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for hotwheels.com