Personalized Monthly Makeup & Beauty Sample Subscription | IPSY | Website analytics by TrustRadar
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ipsy.com Beauty Subscription Service Makeup Skincare Personal Care

Personalized Monthly Makeup & Beauty Sample Subscription | IPSY

Personalized makeup and beauty products, exclusive offers, and how-to video tutorials from our IPSY Stylists. Each month subscribers receive a gorgeous Glam Bag with 5+ products starting at $13/month. Watch and learn the best tips and tricks from our IPSY Stylists and express your own unique beauty.

ipsy.com is a beauty subscription service that offers personalized makeup and skincare products. It operates on a membership model, where subscribers receive a monthly Glam Bag filled with sample-sized beauty products tailored to their preferences. The platform also features a community aspect, allowing members to share reviews, tips, and beauty routines.

Unique Visits

3.6M

120000 / day

Total Views

4.5M

150000 / day

Visit Duration, avg.

5.6 min

4.2 pages per visit

Bounce Rate

35%

  • Domain Rating

  • Domain Authority

  • Citation Level

Founded in

2011

Supported Languages

English, etc

Website Key Features

Personalized Glam Bag

Each month, subscribers receive a Glam Bag with 5 sample-sized beauty products selected based on their beauty profile.

Beauty Quiz

Upon signing up, members take a beauty quiz to help ipsy tailor product selections to their preferences.

Community Engagement

Members can engage with a community of beauty enthusiasts, sharing reviews, tips, and beauty routines.

Exclusive Offers

Subscribers gain access to exclusive offers and discounts on full-sized products from the ipsy shop.

Mobile App

ipsy offers a mobile app for managing subscriptions, exploring products, and engaging with the community.

Beauty Tutorials

Access to a wide range of beauty tutorials and tips from beauty experts and influencers.

Product Reviews

Members can read and write reviews for products they've tried, helping others make informed decisions.

Flexible Subscription Plans

ipsy offers various subscription plans to fit different budgets and beauty needs.

Sustainability Efforts

ipsy is committed to sustainability, with initiatives aimed at reducing waste and promoting eco-friendly beauty products.

Additional information

Founders

ipsy was founded by Michelle Phan, Jennifer Goldfarb, Marcelo Camberos, and Andy Shu.

Headquarters

San Mateo, California, United States.

Parent Company

ipsy is a subsidiary of BFA Industries.

Membership Growth

Since its inception, ipsy has grown to millions of subscribers, becoming one of the largest beauty subscription services.

Innovation

ipsy is known for its innovative approach to beauty, leveraging technology to personalize the beauty experience for its members.

Community Impact

ipsy has a strong focus on community, not just among its members but also in supporting emerging beauty brands and creators.

HTTP headers

Security headers report is a very important part of user data protection. Learn more about http headers for ipsy.com