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IT Cosmetics is a beauty brand that specializes in problem-solving makeup and skincare products. Founded by Jamie Kern Lima, a former news anchor who struggled with her own skin issues, the brand is known for its high-performance, innovative formulas that are developed with plastic surgeons and dermatologists. IT Cosmetics is committed to creating products that not only make you look beautiful but also improve the health of your skin.
1.4M
45000 / day
1.5M
50000 / day
5.5 min
4.5 pages per visit
35%
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Domain Rating
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Domain Authority
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Citation Level
2008
English, etc
Website Key Features
Your Skin But Better CC+ Cream
A full-coverage foundation with SPF 50+ that hydrates, brightens, and protects the skin.
Confidence in a Cream
A moisturizer that transforms skin to improve hydration, elasticity, and firmness.
Superhero Mascara
An award-winning mascara that delivers dramatic volume, length, and curl.
Heavenly Luxe Complexion Perfection Brush #7
A dual-ended brush designed for flawless foundation and concealer application.
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
A long-lasting, waterproof concealer that covers dark circles, redness, and discoloration.
Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
A lipstick that provides hydration, a flush of color, and a plumping effect.
Confidence in an Eye Cream
An anti-aging eye cream that reduces the appearance of wrinkles, dark circles, and puffiness.
Brow Power Universal Eyebrow Pencil
A universal eyebrow pencil that fills, defines, and shapes brows for a natural look.
Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment
A hydrating lip treatment that adjusts to your unique lip color for a natural, healthy glow.
Bye Bye Pores Pressed Powder
A translucent pressed powder that minimizes the appearance of pores and sets makeup for a flawless finish.
Similar Sites and Competitors
Additional information
Headquarters
New York, NY, USA
Parent Company
L'Oréal
Product Lines
Makeup, Skincare, Brushes & Tools
Philosophy
IT Cosmetics believes in creating products that are not only transformative but also beneficial for the skin. The brand is cruelty-free and many of its products are vegan.
Awards
IT Cosmetics has received numerous awards for its innovative products, including the Allure Best of Beauty Award and the InStyle Best Beauty Buys Award.
Social Media
IT Cosmetics is active on various social media platforms including Instagram, Facebook, and Twitter, where it engages with its community and shares beauty tips and product information.
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