Lotame | Data Collaboration Platform | Data Connectivity
Lotame's data collaboration platform, Spherical, makes data smarter, faster, and easier to use for digital marketers. Book a demo today.
Lotame is a leading data management platform (DMP) that enables publishers, marketers, and agencies to collect, organize, and activate data to improve digital advertising and content personalization. It provides a comprehensive suite of tools for data collection, segmentation, and analytics, helping businesses to understand their audiences better and deliver more relevant content and advertisements.
135K
4500 / day
150K
5000 / day
3.8 min
2.5 pages per visit
40%
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Domain Rating
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Domain Authority
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Citation Level
2006
English, etc
Website Key Features
Data Collection
Collects data from various sources including websites, mobile apps, and connected devices to build comprehensive audience profiles.
Audience Segmentation
Allows for the segmentation of audiences based on demographics, behaviors, interests, and more for targeted marketing strategies.
Data Analytics
Provides in-depth analytics and insights into audience behaviors and preferences to inform marketing decisions.
Cross-Device Targeting
Enables targeting of audiences across multiple devices, ensuring consistent messaging and improved campaign performance.
Real-Time Data Activation
Facilitates the real-time activation of data across various digital channels for timely and relevant audience engagement.
Privacy Compliance
Ensures compliance with global data privacy regulations, including GDPR and CCPA, to protect user data and privacy.
Integration Capabilities
Offers seamless integration with a wide range of advertising platforms, analytics tools, and content management systems.
Customizable Dashboards
Provides customizable dashboards for monitoring campaign performance, audience insights, and data health.
Predictive Analytics
Utilizes machine learning algorithms to predict future audience behaviors and trends for proactive marketing strategies.
Customer Support
Offers dedicated customer support and training resources to ensure clients maximize the value of the Lotame platform.
Additional information
Headquarters
Columbia, Maryland, USA
Global Offices
Lotame has offices in North America, Europe, Asia Pacific, and Latin America.
Key Clients
Includes major brands, publishers, and agencies across various industries such as retail, travel, finance, and media.
Awards
Recognized with multiple awards for innovation and excellence in data management and digital advertising.
Technology Partnerships
Partners with leading technology providers to enhance data collection, analysis, and activation capabilities.
Community Engagement
Actively participates in industry forums and contributes to the development of data privacy and digital advertising standards.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for lotame.com