Advertising Software | Oracle
Visit the FAQ for information.
BlueKai is a leading data management platform (DMP) that enables marketers to use data to improve their online advertising and marketing efforts. It provides a comprehensive suite of tools for data collection, segmentation, and activation across various digital channels. BlueKai helps businesses to understand their audience better, target them more effectively, and measure the impact of their marketing campaigns.
1.4M
45000 / day
1.5M
50000 / day
3.8 min
3.2 pages per visit
45%
-
Domain Rating
-
Domain Authority
-
Citation Level
2008
English, etc
Website Key Features
Data Collection
Automatically collects data from various sources including websites, mobile apps, and third-party data providers.
Audience Segmentation
Allows marketers to create detailed audience segments based on demographics, behavior, and interests.
Data Activation
Enables the use of segmented data across various digital advertising platforms for targeted campaigns.
Real-Time Bidding
Supports real-time bidding (RTB) for programmatic advertising, allowing for more efficient ad spend.
Cross-Device Targeting
Facilitates targeting across multiple devices, ensuring consistent messaging to the audience.
Privacy Controls
Provides tools for managing user privacy and ensuring compliance with data protection regulations.
Analytics and Reporting
Offers comprehensive analytics and reporting tools to measure the effectiveness of marketing campaigns.
Integration Capabilities
Easily integrates with other marketing tools and platforms for seamless data flow and campaign management.
Similar Sites and Competitors
Additional information
Acquisition
BlueKai was acquired by Oracle Corporation in 2014 to enhance its marketing cloud offerings.
Headquarters
The company is headquartered in Cupertino, California, USA.
Global Reach
BlueKai operates globally, serving clients in various industries across the world.
Technology
Utilizes advanced data processing and machine learning technologies to provide actionable insights.
Partnerships
Has established partnerships with leading digital advertising platforms and data providers.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for bluekai.com