Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Comscore is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore helps media buyers and sellers understand and make decisions based on how consumers interact with digital content across devices. It provides insights into consumer behavior, helping businesses to optimize their marketing strategies and improve their digital presence.
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Tracks consumer behavior across multiple devices and platforms to provide a comprehensive view of digital engagement.
Delivers detailed insights into audience demographics, preferences, and behaviors to help tailor marketing strategies.
Measures the impact of advertising campaigns across digital platforms to optimize ad spend and improve ROI.
Analyzes content performance across digital platforms to identify trends and opportunities for content optimization.
Provides insights into competitors' digital strategies and performance to inform strategic decision-making.
Integrates with various data sources to enrich analytics and provide a more comprehensive view of digital performance.
Offers customizable reporting tools to meet specific business needs and objectives.
Provides access to real-time data for timely decision-making and strategy adjustments.
Delivers insights from a global perspective, covering multiple markets and regions.
Ensures all data collection and analysis practices comply with global privacy regulations and standards.
Reston, Virginia, United States
Bill Livek (CEO), Brent D. Rosenthal (Chairman)
Reported revenue of $1.2 billion in 2020
Over 1,800 employees globally
Serves over 3,200 clients worldwide, including major media companies, advertisers, and publishers
Utilizes advanced data science and machine learning techniques for data analysis and insights generation
Recognized with numerous awards for innovation and excellence in digital measurement and analytics
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