Nielsen.com is the official website of Nielsen Holdings PLC, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Specializing in consumer behavior, media consumption, and market research, Nielsen helps businesses understand their audiences and make informed decisions.
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Website Key Features
Audience Measurement
Provides insights into who is watching, listening to, or engaging with content across various platforms.
Consumer Insights
Offers detailed analysis on consumer behavior, preferences, and trends to help businesses tailor their strategies.
Market Research
Conducts comprehensive research to understand market dynamics, competitive landscapes, and industry trends.
Data Analytics
Utilizes advanced analytics to transform data into actionable insights for businesses.
Media Planning Tools
Equips businesses with tools to plan and optimize their media investments across channels.
Advertising Effectiveness
Measures the impact of advertising campaigns to ensure they reach the intended audience effectively.
Digital Content Ratings
Tracks and analyzes digital content consumption across devices and platforms.
Social Media Analytics
Monitors and evaluates social media engagement and sentiment to gauge brand health.
Retail Measurement
Provides data on retail sales, market share, and distribution to help businesses understand their position in the market.
Custom Research Solutions
Offers tailored research services to meet specific business needs and objectives.
Similar Sites and Competitors
Additional information
Global Presence
Nielsen operates in over 100 countries, offering its services to a wide range of industries including media, advertising, retail, and consumer goods.
Innovation
Nielsen is known for its innovative approach to data collection and analysis, leveraging technology to stay ahead in the market research industry.
Commitment to Privacy
Nielsen adheres to strict privacy standards and regulations to protect the data of consumers and clients.
Sustainability Efforts
Nielsen is committed to sustainability, implementing practices that reduce its environmental impact and promote social responsibility.
Awards and Recognition
Nielsen has received numerous awards for its contributions to market research, data analytics, and corporate responsibility.
HTTP headers
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