NIQ - The Full View™ of Consumer Intelligence
Identify your next big move with the world's most comprehensive market research and consumer insights.
GfK is a leading global provider of data and analytics to the consumer goods, retail, and technology sectors. It offers a wide range of services including market research, data analytics, and consulting to help businesses make informed decisions. GfK's insights are derived from a combination of big data, advanced analytics, and deep industry expertise, enabling clients to understand their markets, consumers, and competitors in depth.
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3.8 min
3.2 pages per visit
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Domain Rating
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Domain Authority
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Citation Level
1934
English, etc
Website Key Features
Market Research
Comprehensive market research services to understand market trends, consumer behavior, and competitive landscapes.
Data Analytics
Advanced data analytics solutions to transform data into actionable insights for strategic decision-making.
Consulting Services
Expert consulting services to guide businesses through market challenges and opportunities.
Consumer Insights
Deep insights into consumer preferences, behaviors, and trends to drive product development and marketing strategies.
Retail Analytics
Specialized analytics for the retail sector to optimize operations, enhance customer experiences, and increase sales.
Technology Sector Analysis
In-depth analysis of the technology sector, including market trends, innovation, and competitive dynamics.
Global Coverage
Extensive global coverage with insights from over 100 countries, providing a comprehensive view of international markets.
Custom Research Solutions
Tailored research solutions designed to meet the specific needs of each client, ensuring relevant and impactful insights.
Similar Sites and Competitors
Additional information
Headquarters
Nuremberg, Germany
Global Presence
Operations in over 60 countries worldwide.
Employees
Approximately 13,000 employees globally.
Key Clients
Serves a wide range of clients from Fortune 500 companies to small and medium-sized enterprises across various industries.
Innovation
Continuously invests in innovation to enhance its data collection methods, analytics capabilities, and service offerings.
Sustainability
Committed to sustainability and responsible business practices, integrating environmental, social, and governance (ESG) considerations into its operations.
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