Kantar. Shape your brand future
From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.
Kantar is one of the world's leading data, insights, and consulting companies. It provides detailed information and consultancy services to businesses across various industries, helping them understand their consumers and markets better. Kantar operates in over 100 countries, offering a wide range of services including brand guidance, marketing effectiveness, consumer insights, and media monitoring.
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Domain Rating
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Domain Authority
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Citation Level
1993
English, etc
Website Key Features
Brand Guidance
Helps businesses understand their brand's position in the market and provides strategies for brand growth.
Marketing Effectiveness
Offers insights into the effectiveness of marketing strategies and campaigns.
Consumer Insights
Provides deep insights into consumer behavior, preferences, and trends.
Media Monitoring
Tracks and analyzes media coverage and sentiment across various channels.
Market Research
Conducts comprehensive market research to support strategic decision-making.
Data Analytics
Utilizes advanced data analytics to uncover actionable insights.
Consulting Services
Offers expert consulting services to help businesses navigate complex market dynamics.
Global Reach
Operates in over 100 countries, providing global insights and local expertise.
Innovation and Technology
Leverages the latest technology and innovative methodologies to deliver insights.
Custom Solutions
Develops tailored solutions to meet specific business needs and challenges.
Similar Sites and Competitors
Additional information
Headquarters
London, United Kingdom
Number of Employees
Over 30,000
Parent Company
WPP plc
Key People
Eric Salama (CEO)
Revenue
Not publicly disclosed
Website
http://www.kantar.com
Industry
Market Research, Data Analytics, Consulting
Services
Brand, Marketing, and Media Consulting; Consumer Insights; Data Analytics; Market Research
Global Presence
Operates in over 100 countries with a significant presence in Europe, North America, Asia-Pacific, and Latin America.
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