Millward Brown is a global leader in advertising research, offering services that help clients maximize the effectiveness of their advertising and media investments. The company specializes in brand, communication, and media research, utilizing innovative methodologies and technologies to provide actionable insights.
90K
3000 / day
150K
5000 / day
3.8 min
3.2 pages per visit
45%
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Domain Rating
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Domain Authority
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Citation Level
1973
English, etc
Website Key Features
Brand Equity Tracking
Comprehensive tracking of brand health and equity over time, providing insights into brand performance and consumer perceptions.
Advertising Testing
Pre-testing and post-testing of advertising campaigns to evaluate effectiveness and optimize creative strategies.
Media Effectiveness
Analysis of media channels and strategies to maximize ROI and ensure optimal media mix.
Digital Analytics
Advanced analytics for digital platforms, including social media, websites, and mobile apps, to measure engagement and impact.
Consumer Insights
Deep dives into consumer behavior, preferences, and trends to inform marketing strategies and product development.
Global Reach
Access to a worldwide network of research professionals and methodologies tailored to local markets.
Innovative Methodologies
Use of cutting-edge research techniques and technologies, including neuroscience and behavioral economics, to uncover deeper insights.
Custom Research Solutions
Tailored research programs designed to meet specific client needs and objectives.
Competitive Benchmarking
Comparison of brand performance against competitors to identify strengths, weaknesses, and opportunities.
Strategic Consulting
Expert consulting services to translate research findings into actionable strategies and recommendations.
Similar Sites and Competitors
Additional information
Headquarters
New York, USA
Parent Company
Kantar, a WPP company
Global Presence
Operations in over 55 countries
Key Clients
Includes leading global brands across various industries such as FMCG, technology, automotive, and financial services
Awards and Recognition
Recipient of numerous industry awards for innovation and excellence in market research
Commitment to Sustainability
Active initiatives to reduce environmental impact and promote sustainable practices within the organization and among clients
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