Kantar | Consumer Panel | Consumer behaviour insights | Consumer panels - Kantar Worldpanel
Consumer panels: We manage the biggest consumer panels on the market today. Consumer panel research is the ideal way to monitor markets.
Kantar Worldpanel is a global expert in shoppers’ behavior, offering continuous monitoring, advanced analytics, and tailored solutions to help businesses grow. It provides insights into consumer purchasing behavior across a wide range of categories, including FMCG, fashion, technology, and telecommunications, among others. The platform leverages a unique combination of purchase and media panels, big data analytics, and predictive modeling to deliver actionable insights.
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Website Key Features
Continuous Monitoring
Tracks consumer purchasing behavior in real-time across various categories.
Advanced Analytics
Utilizes sophisticated data analysis techniques to uncover deep insights into consumer behavior.
Tailored Solutions
Offers customized research and analytics solutions to meet specific business needs.
Purchase Panels
Engages with a wide network of consumers to gather detailed purchase data.
Media Panels
Analyzes consumer media consumption patterns to understand its impact on purchasing decisions.
Big Data Analytics
Employs big data technologies to process and analyze vast amounts of consumer data.
Predictive Modeling
Uses predictive analytics to forecast future consumer behavior and market trends.
Global Coverage
Provides insights from consumers across multiple countries and regions.
Category Expertise
Offers specialized knowledge and insights across a wide range of product categories.
Actionable Insights
Delivers practical recommendations and strategies based on data analysis.
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Additional information
Global Presence
Kantar Worldpanel operates in over 60 countries, providing a truly global perspective on consumer behavior.
Parent Company
Kantar Worldpanel is part of Kantar, one of the world's leading data, insights, and consulting companies.
Innovation
Continuously invests in new technologies and methodologies to enhance data collection and analysis capabilities.
Sustainability
Committed to sustainable practices in data collection and analysis, minimizing environmental impact.
Client Base
Serves a diverse range of clients, from small businesses to multinational corporations, across various industries.
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