Microsoft Invest | Microsoft Advertising
Microsoft Invest is a demand side platform built for the future of video advertising.
AppNexus is a leading technology company that provides a powerful programmatic advertising platform. It enables advertisers and publishers to buy and sell digital advertising inventory across various formats, including display, video, and mobile. AppNexus offers a comprehensive suite of tools and services designed to optimize ad performance, enhance targeting capabilities, and streamline the ad buying process.
9M
300000 / day
15M
500000 / day
5.5 min
4.5 pages per visit
35%
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Domain Rating
-
Domain Authority
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Citation Level
2007
English, etc
Website Key Features
Real-Time Bidding
Facilitates the buying and selling of ad impressions in real-time auctions, ensuring efficient and effective ad placements.
Advanced Targeting
Offers sophisticated targeting options, including demographic, geographic, and behavioral targeting, to reach the desired audience.
Ad Quality Monitoring
Ensures high-quality ad experiences by monitoring and filtering out low-quality or fraudulent ads.
Data Management Platform
Provides a robust platform for collecting, organizing, and activating audience data to enhance ad targeting and personalization.
Cross-Device Targeting
Enables advertisers to reach users across multiple devices, ensuring consistent messaging and improved campaign performance.
Programmatic Direct
Allows for the automated buying and selling of guaranteed ad inventory, combining the efficiency of programmatic with the control of direct deals.
Video Advertising
Supports the buying and selling of video ad inventory, including in-stream and out-stream video formats.
Mobile Advertising
Offers specialized solutions for mobile ad inventory, including in-app and mobile web advertising.
Analytics and Reporting
Provides detailed analytics and reporting tools to track ad performance, audience engagement, and ROI.
Customizable Ad Formats
Supports a wide range of ad formats, including display, native, and rich media, allowing for creative and engaging ad experiences.
Similar Sites and Competitors
Additional information
Headquarters
New York, USA
Global Presence
Offices in North America, Europe, Asia-Pacific, and Latin America
Parent Company
AT&T
Key Services
Programmatic advertising, data management, ad serving, and analytics
Technology Partnerships
Integrates with leading ad tech platforms and data providers to enhance functionality and reach
Industry Recognition
Awarded for innovation and leadership in the digital advertising space
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for appnexus.com