OpenX: Programmatic Advertising | Supply-Side Platform
OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web. Learn more.
OpenX is a global leader in digital advertising technology, providing a comprehensive platform that enables publishers to maximize their revenue through programmatic advertising. The platform offers a wide range of solutions including ad exchange, supply-side platform (SSP), and header bidding, designed to optimize ad inventory and connect publishers with the world's leading advertisers. OpenX is committed to creating a transparent, efficient, and high-quality digital advertising ecosystem.
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Citation Level
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Website Key Features
Ad Exchange
A real-time marketplace for buying and selling digital ad inventory, enabling publishers to maximize revenue and advertisers to reach their target audience efficiently.
Supply-Side Platform (SSP)
A platform that allows publishers to manage their ad inventory, set pricing, and connect with multiple ad exchanges and demand-side platforms (DSPs) to maximize revenue.
Header Bidding
An advanced programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before making calls to their ad servers, increasing competition and revenue.
Real-Time Bidding (RTB)
A technology that allows advertisers to bid on ad inventory in real-time, ensuring that publishers get the highest possible price for their ad space.
Data Management Platform (DMP)
A platform that collects, organizes, and analyzes large volumes of data from various sources, enabling publishers and advertisers to make informed decisions and target their audience more effectively.
Ad Quality and Fraud Protection
Advanced technologies and processes to ensure high-quality ad experiences and protect against ad fraud, maintaining the integrity of the digital advertising ecosystem.
Cross-Device Targeting
Technology that enables advertisers to reach their audience across multiple devices, ensuring consistent and effective messaging.
Programmatic Direct
A solution that automates the direct buying and selling of premium ad inventory, combining the efficiency of programmatic with the control of direct deals.
Similar Sites and Competitors
Additional information
Headquarters
Pasadena, California, USA
Global Offices
OpenX has offices in key locations around the world including New York, London, Tokyo, and Sydney.
Key People
John Gentry (CEO), Jason Fairchild (Co-founder), and others leading the company towards innovation and growth in the digital advertising space.
Awards and Recognition
OpenX has been recognized with numerous awards for its technology, innovation, and contribution to the digital advertising industry.
Sustainability and Social Responsibility
OpenX is committed to sustainability and social responsibility, implementing practices that reduce environmental impact and contribute positively to communities.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for openx.com