Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
The Rubicon Project is a global technology company automating the buying and selling of advertising. It provides a platform that enables digital advertising transactions in real-time, connecting buyers and sellers of digital advertising space. The company's mission is to automate the buying and selling of advertising, making it more efficient and effective for all parties involved.
9M
300000 / day
15M
500000 / day
3.8 min
3.2 pages per visit
45%
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Domain Rating
-
Domain Authority
-
Citation Level
2007
English, etc
Website Key Features
Real-Time Bidding
Enables advertisers to bid on ad inventory in real-time, ensuring the most relevant ads are shown to users.
Audience Targeting
Allows for precise targeting of ads based on user behavior, demographics, and interests.
Cross-Device Advertising
Supports advertising campaigns that reach users across multiple devices, including mobile, desktop, and tablets.
Data Management Platform
Provides tools for collecting, analyzing, and activating data to improve ad targeting and campaign performance.
Ad Quality and Fraud Prevention
Implements measures to ensure ad quality and prevent fraudulent activities within the advertising ecosystem.
Programmatic Direct
Facilitates direct deals between advertisers and publishers through automated processes.
Header Bidding
Allows multiple demand sources to bid on the same inventory simultaneously, increasing competition and revenue for publishers.
Private Marketplace
Offers a premium, invite-only marketplace for advertisers and publishers to conduct transactions.
Analytics and Reporting
Provides detailed analytics and reporting tools to track campaign performance and ROI.
Global Reach
Operates on a global scale, connecting advertisers and publishers from around the world.
Similar Sites and Competitors
Additional information
Headquarters
Los Angeles, California, USA
CEO
Michael G. Barrett
Number of Employees
Over 500
Revenue
Not publicly disclosed
Key Competitors
Google Ad Manager, AppNexus, MediaMath
Website
https://rubiconproject.com
Social Media
LinkedIn, Twitter, Facebook
Awards
Recognized as a leader in the Forrester Wave: Programmatic Advertising Platforms, Q4 2019
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for rubiconproject.com