Enterprise Advertising & Analytics Solutions - Google Marketing Platform
Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.
DoubleClick by Google is a comprehensive suite of digital marketing tools designed to help businesses maximize their online advertising efforts. It offers a range of services including ad serving, reporting, and analytics, enabling advertisers to create, manage, and optimize their digital campaigns across various platforms and devices.
900K
30000 / day
1.5M
50000 / day
3.8 min
2.5 pages per visit
40%
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Domain Rating
-
Domain Authority
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Citation Level
1996
English, etc
Website Key Features
Ad Serving
Delivers ads across websites, mobile apps, and video platforms with precision targeting.
Real-Time Bidding
Allows advertisers to bid for ad space in real-time, optimizing ad spend and performance.
Cross-Device Tracking
Tracks user interactions across multiple devices to provide a unified view of the customer journey.
Advanced Analytics
Offers in-depth insights into campaign performance, audience behavior, and conversion tracking.
Dynamic Creative Optimization
Automatically adjusts ad creative elements in real-time to improve engagement and conversion rates.
Programmatic Buying
Facilitates automated buying of ad inventory, making the process more efficient and scalable.
Video Advertising
Supports video ad formats across platforms, including YouTube, enhancing brand storytelling.
Mobile Advertising
Specializes in mobile ad formats and targeting, catering to the growing mobile audience.
Retargeting
Enables advertisers to re-engage users who have previously interacted with their brand.
Privacy Controls
Provides tools and settings to ensure compliance with privacy laws and user consent preferences.
Similar Sites and Competitors
Additional information
Acquisition by Google
DoubleClick was acquired by Google in 2008, integrating its services with Google's advertising and analytics platforms.
Integration with Google Ads
Seamlessly integrates with Google Ads, allowing for streamlined campaign management and optimization.
Global Reach
Operates in over 100 countries, offering localized support and services to global advertisers.
Innovation in Advertising
Pioneered many of the digital advertising technologies and practices used today, including programmatic buying and real-time bidding.
Commitment to Privacy
Actively works to protect user privacy and ensure transparency in data collection and usage practices.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for doubleclickbygoogle.com