Multiply was a social networking service with an emphasis on allowing users to share media – such as photos, videos, and blog entries – with their 'real-world' network. The website was launched in March 2004 and was initially popular in Southeast Asia, Brazil, and the United States. Multiply allowed users to create personal profiles, connect with friends, and share various types of content. It also offered features like blogging, photo sharing, video sharing, and an online marketplace. However, Multiply shifted its focus to e-commerce in 2012 and eventually closed its social networking service in 2013, transitioning fully to an e-commerce platform before shutting down completely in May 2013.
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Users could create personal profiles to share information about themselves and connect with others.
Multiply allowed users to share photos, videos, and blog entries with their network.
The platform offered blogging capabilities, enabling users to publish posts and articles.
Multiply included an online marketplace where users could buy and sell items.
Users had control over their privacy settings, allowing them to manage who could see their shared content.
Multiply closed its social networking service in 2013 to focus on e-commerce, before shutting down completely in May 2013.
Multiply was particularly popular in Southeast Asia, Brazil, and the United States during its peak.
In 2012, Multiply shifted its focus from social networking to e-commerce, aiming to compete with other online marketplaces.
At its peak, Multiply had millions of users worldwide, with a significant portion of its user base located in Southeast Asia.
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