Natura Brasil | Perfumaria, maquiagem e muito mais
Aqui você encontra produtos de perfumaria, maquiagem e cosméticos em geral com o melhor da tecnologia, ciência e natureza para seus cuidados diários
Natura is a Brazilian multinational cosmetics company, recognized for its commitment to sustainability and the use of natural ingredients in its products. It operates through direct sales and offers a wide range of beauty, personal care, and wellness products. Natura is also known for its innovative approach to business, integrating social and environmental responsibility into its core operations.
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Website Key Features
Eco-friendly Products
Natura emphasizes the use of sustainable and eco-friendly ingredients in its product lines, reducing environmental impact.
Direct Sales Model
The company utilizes a direct sales model, allowing for personalized customer service and direct engagement with consumers.
Sustainability Commitment
Natura is committed to sustainability, aiming to achieve carbon neutrality and zero waste to landfill in its operations.
Innovative Research
Invests heavily in research and development to create innovative products that meet consumer needs while respecting the environment.
Global Presence
While rooted in Brazil, Natura has expanded its presence globally, reaching customers in various countries around the world.
Social Responsibility
Natura actively participates in social responsibility projects, focusing on education, community development, and environmental conservation.
Diverse Product Range
Offers a wide range of products including skincare, haircare, makeup, fragrances, and body care, catering to diverse consumer needs.
Digital Integration
Embraces digital technologies to enhance customer experience, streamline operations, and support its direct sales consultants.
Certifications and Awards
Natura has received numerous certifications and awards for its sustainability efforts and product quality.
Community Engagement
Engages with local communities through various initiatives, supporting sustainable development and social inclusion.
Similar Sites and Competitors
Additional information
Headquarters
São Paulo, Brazil
Key People
Roberto Marques (Chairman and CEO)
Revenue
BRL 14.9 billion (2020)
Number of Employees
Approximately 7,000 (2020)
Subsidiaries
The Body Shop, Aesop
Environmental Initiatives
Natura has implemented several environmental initiatives, including the use of refillable packaging and the Amazon Program, which promotes sustainable development in the Amazon region.
Digital Transformation
Natura has been undergoing a digital transformation to enhance its e-commerce capabilities and digital marketing strategies, aiming to provide a seamless omnichannel experience for its customers.
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