Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo | Website analytics by TrustRadar
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piwik.org Web Analytics Open Source Data Privacy Business Intelligence

Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.

Piwik, now known as Matomo, is a free and open-source web analytics application that provides detailed reports on website and application visitors. It offers privacy-focused analytics, ensuring that users retain full control over their data. Matomo is designed to be a powerful alternative to Google Analytics, with a strong emphasis on data ownership and privacy.

Unique Visits

135000

4500 / day

Total Views

150000

5000 / day

Visit Duration, avg.

00:03:45

3.2 page per visit

Bounce Rate

45%

  • Domain Rating

  • Domain Authority

  • Citation Level

Founded in

2007

Supported Languages

English, etc

Website Key Features

Real-time Analytics

Track your visitors in real-time, allowing you to see what is happening on your site as it happens.

Data Ownership

With Matomo, you own your data. Unlike other analytics platforms, your data is not shared with third parties.

Privacy Protection

Matomo is designed with privacy in mind, offering features like IP anonymization and the ability to opt-out of tracking.

Customizable Dashboard

Tailor your analytics dashboard to suit your needs, with customizable widgets and reports.

E-commerce Analytics

Track and analyze your e-commerce activities, including sales, orders, and product performance.

Heatmaps & Session Recordings

Understand user behavior with heatmaps and session recordings, providing insights into how visitors interact with your site.

SEO & Web Vitals

Monitor your site's SEO performance and Core Web Vitals to improve user experience and search engine rankings.

A/B Testing

Conduct A/B tests to optimize your website's performance and conversion rates.

Funnels & Goals

Set up and track conversion funnels and goals to measure the effectiveness of your marketing strategies.

Multi-site Management

Manage and track multiple websites from a single Matomo instance.

Additional information

License

Matomo is released under the GPL v3 (or later) license.

Hosting Options

Matomo can be self-hosted on your own server or used as a cloud-hosted service.

Community

Matomo has a large and active community of users and developers, contributing to its continuous improvement and support.

Integration

Matomo integrates with a wide range of platforms and tools, including WordPress, Drupal, Magento, and more.

Security

Matomo places a high priority on security, with regular updates and patches to protect against vulnerabilities.

HTTP headers

Security headers report is a very important part of user data protection. Learn more about http headers for piwik.org