Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
Piwik, now known as Matomo, is a free and open-source web analytics application that provides detailed reports on website and application visitors. It offers privacy-focused analytics, ensuring that users retain full control over their data. Matomo is designed to be a powerful alternative to Google Analytics, with a strong emphasis on data ownership and privacy.
4500 / day
5000 / day
3.2 page per visit
Domain Rating
Domain Authority
Citation Level
English, etc
Track your visitors in real-time, allowing you to see what is happening on your site as it happens.
With Matomo, you own your data. Unlike other analytics platforms, your data is not shared with third parties.
Matomo is designed with privacy in mind, offering features like IP anonymization and the ability to opt-out of tracking.
Tailor your analytics dashboard to suit your needs, with customizable widgets and reports.
Track and analyze your e-commerce activities, including sales, orders, and product performance.
Understand user behavior with heatmaps and session recordings, providing insights into how visitors interact with your site.
Monitor your site's SEO performance and Core Web Vitals to improve user experience and search engine rankings.
Conduct A/B tests to optimize your website's performance and conversion rates.
Set up and track conversion funnels and goals to measure the effectiveness of your marketing strategies.
Manage and track multiple websites from a single Matomo instance.
Matomo is released under the GPL v3 (or later) license.
Matomo can be self-hosted on your own server or used as a cloud-hosted service.
Matomo has a large and active community of users and developers, contributing to its continuous improvement and support.
Matomo integrates with a wide range of platforms and tools, including WordPress, Drupal, Magento, and more.
Matomo places a high priority on security, with regular updates and patches to protect against vulnerabilities.
Security headers report is a very important part of user data protection. Learn more about http headers for piwik.org