Digital Ad Tech and Monetization Platform | Smaato
Mobile-first platform and free ad server for publishers, app developers, agencies, DSPs and ad networks. Monetize your app or get targeted mobile traffic.
Smaato is a global mobile advertising platform that provides a comprehensive suite of tools for publishers and app developers to monetize their mobile traffic. It offers a real-time bidding (RTB) exchange, ad serving, and analytics to optimize ad revenue. Smaato's platform supports various ad formats, including display, video, and native ads, and is designed to maximize fill rates and eCPMs for publishers.
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1.5M
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3.8 min
2.5 pages per visit
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Domain Rating
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Domain Authority
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Citation Level
2005
English, etc
Website Key Features
Real-Time Bidding (RTB)
Facilitates the buying and selling of ad impressions in real-time, ensuring the highest possible revenue for publishers.
Ad Serving
Delivers targeted ads to users based on their behavior, location, and device, enhancing user engagement.
Analytics
Provides detailed insights into ad performance, user engagement, and revenue metrics to help publishers make informed decisions.
Multiple Ad Formats
Supports a variety of ad formats including display, video, and native ads, catering to different publisher needs.
Global Reach
Connects publishers with a vast network of advertisers worldwide, maximizing ad fill rates and revenue.
Header Bidding
Allows publishers to offer their inventory to multiple ad exchanges simultaneously before making calls to their ad servers.
Programmatic Direct
Enables publishers to sell premium inventory directly to advertisers at fixed prices, ensuring guaranteed revenue.
Cross-Platform Support
Offers seamless integration across mobile web and in-app environments, providing a unified advertising solution.
Fraud Detection
Implements advanced algorithms to detect and prevent fraudulent activities, ensuring the integrity of the ad ecosystem.
User Segmentation
Allows publishers to segment their audience based on various criteria, enabling more targeted and effective ad campaigns.
Additional information
Headquarters
San Francisco, California, USA
Global Offices
Smaato has offices in Hamburg, Germany; New York, USA; Singapore; and Beijing, China.
Key People
Ragnar Kruse (Co-Founder & CEO), Petra Vorsteher (Co-Founder & COO)
Number of Employees
200+ (as of the last update)
Awards
Smaato has been recognized with several awards for innovation and leadership in mobile advertising.
Partnerships
Smaato partners with leading technology and media companies to enhance its platform and services.
Sustainability Initiatives
Smaato is committed to sustainability and has implemented various initiatives to reduce its environmental impact.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for smaato.com