AppLovin MAX | Industry-leading mediation to increase ad revenue
MAX helps publishers maximize revenue with in-app bidding. Drive demand for your app inventory with the largest selection of SDK networks and DSPs.
MoPub is a complete monetization solution for mobile publishers. It provides a suite of tools that enable publishers to maximize their revenue by integrating multiple ad networks, managing ad inventory, and optimizing ad performance. MoPub's platform is designed to be flexible and scalable, catering to the needs of both small and large publishers. It offers real-time bidding (RTB), direct deals, and programmatic direct capabilities, making it a comprehensive solution for mobile advertising.
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Domain Rating
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Domain Authority
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Citation Level
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English, etc
Website Key Features
Real-Time Bidding
Enables publishers to sell their ad inventory through an open auction in real-time, ensuring the highest possible revenue.
Ad Network Mediation
Allows publishers to integrate multiple ad networks and manage them through a single platform, optimizing fill rates and eCPMs.
Programmatic Direct
Facilitates direct deals between publishers and advertisers, offering more control over ad inventory and pricing.
Advanced Analytics
Provides detailed insights into ad performance, user engagement, and revenue trends, enabling data-driven decision-making.
Cross-Platform Support
Supports monetization across iOS, Android, and Unity platforms, ensuring a wide reach for publishers.
Customizable Ad Units
Offers a variety of ad formats and sizes, allowing publishers to tailor the ad experience to their app's design and user experience.
Header Bidding
Enables simultaneous bidding from multiple demand sources, increasing competition and potentially higher revenues.
GDPR Compliance
Ensures that publishers can manage user consent and data privacy in compliance with GDPR regulations.
Similar Sites and Competitors
Additional information
Acquisition
MoPub was acquired by Twitter in 2013 for approximately $350 million, enhancing Twitter's advertising capabilities.
Global Reach
MoPub serves a global audience, with publishers and advertisers from around the world utilizing its platform for mobile monetization.
Innovation
MoPub is known for its innovative approach to mobile advertising, continuously introducing new features and technologies to stay ahead in the ad tech industry.
Community and Support
MoPub offers extensive documentation, a developer community, and customer support to assist publishers in maximizing their revenue potential.
HTTP headers
Security headers report is a very important part of user data protection. Learn more about http headers for mopub.com