Blue Nile is a leading online retailer of high-quality diamonds and fine jewelry. Offering a vast selection of engagement rings, wedding bands, and other jewelry pieces, Blue Nile is renowned for its exceptional customer service, competitive pricing, and the ability to customize jewelry to meet individual preferences. With a focus on providing a seamless online shopping experience, Blue Nile has established itself as a trusted name in the luxury jewelry market.
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Domain Rating
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Domain Authority
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Citation Level
1999
English, etc
Website Key Features
Build Your Own Ring
Customers can design their own engagement ring by selecting the diamond and setting separately.
Diamond Price Match
Blue Nile offers a price match guarantee on diamonds, ensuring customers get the best value.
Free Shipping
Blue Nile provides free shipping on all orders, making luxury jewelry more accessible.
30-Day Returns
A 30-day return policy allows customers to shop with confidence, knowing they can return items if not satisfied.
Lifetime Warranty
A lifetime warranty on diamond jewelry ensures long-term satisfaction and peace of mind.
Expert Guidance
Blue Nile offers expert guidance from certified gemologists to help customers make informed decisions.
Virtual Try-On
An innovative feature that allows customers to see how rings look on their hand using augmented reality.
Ethical Sourcing
Blue Nile is committed to ethical sourcing, ensuring all diamonds are conflict-free.
Custom Engraving
Personalize jewelry with custom engraving options available on select items.
Gift Packaging
Elegant gift packaging options are available, making Blue Nile jewelry perfect for gifting.
Similar Sites and Competitors
Additional information
Headquarters
Seattle, Washington, United States
Parent Company
Blue Nile, Inc.
Revenue
Over $500 million annually
Number of Employees
Approximately 300
Awards
Recognized for excellence in customer service and online retailing by various industry awards.
Sustainability Efforts
Blue Nile is committed to sustainability, with initiatives aimed at reducing environmental impact and promoting responsible sourcing.
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